To determine which series generated the most advertising revenue in 2010, yahootv turned to the data crunchers at Kantar Media who track ad spending among other metrics. The firm surveyed all regularly scheduled primetime shows, excluding sports events, for our fourth annual version of the list. For an apples-to-apples comparison of network programs of differing lengths, the series are ranked based on ad revenue per average 30 minutes:
#1 American Idol- $7.11 Million
#2 Two and A Half Men- $2.89 Million
#3 Desperate Housewives- $2.74 Million
#4 Lost- $2.6 Million
Do we see a trend here? Also, whoever says that they don't watch American Idol is lying...