Steve Stoute, author of The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy, has made a name for himself in both the music industry and through linking some of music's biggest stars with high profile endorsement deals and business ventures (e.g Justin Timberlake/McDonald's, LeBron James/State Farm Insurance) through his Translation Consultation & Brand Imaging company. Now he is hosting a video series called “The Tanning Effect" with AOL HuffPost where he talks to superstars like Jay-Z, Pharrell Williams and Lady Gaga about race, business and pop culture. Interesting food for thought..especially for our fab business savvy readers.
Watch the series trailer here:
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