According to initial Saturday night ratings for the NCAA Tournament, CBS attracted an average of 9.6 million viewers -- helping the network "win" the night, and continuing a trend of strong response for this year's tournament.
On Thursday, the first day of the tournament, the network's "March Madness on Demand" effort attracted the largest single day of traffice for a live sports event in Internet history. Three million unique visitors consumed 3.4 million hours of combined audio and video during that single afternoon.
Those who watched the tournament online that first day represented a 20 percent increase from 2009.
Also, CBS said the online "Boss Button," which hides the screen with audio and video from the online coverage with one click of a button, was clicked more than 1.7 million times Thursday.