Now, stories are hitting the net saying that people are not feeling this photos:
All of these photos, and a few more, pay tribute to Nigerian musician and humanitarian Fela Kuti.
In a statement (via Jezebel), L'Officiel describes the Feli-inspired photo of Beyonce -- sporting blackface, tribal paint and a dress designed by her mom -- as a "return to her African roots, as you can see on the picture, on which her face was voluntarily darkened."
Not everyone is a fan of the editorial vision and tribute to Kuti; the image simultaneously inspires and provokes. Writes Jezebel's Dodai Stewart: "It's fun to play with fashion and makeup, and fashion has a history of provocation and pushing boundaries. But when you paint your face darker in order to look more 'African,' aren't you reducing an entire continent, full of different nations, tribes, cultures and histories, into one brown color?"
"It's one thing to feel moved by Fela Kuti, and quite another to treat blackness as a fashion accessory, like a pair of glittery heels you put on because it looks cool," Stewart adds.
Charing Ball, a writer at the Atlanta Post, blasts the fashion industry's recent obsession with blackface as an accepted form of racism passed off as art. "Blackface is not fashion forward or edgy and, in my opinion, it is just flat-out offensive," writes Ball, incriminating Beyonce in perpetuating the offense.
Blackface has been particularly trendy among European fashion titles; in October 2009, French Vogue featured a white model in blackface a year after the Italian edition of Vogue ran a much-hyped issue with all-black models as a response to the lack of diversity within the industry.
Here is video from the shoot:
What do you think of the recent use of blackface? Do you think it's offensive or innovative?