R&B multi-platinum recording artist Ginuwine has a new route.
He's the new Sexy Chocolate Milkman for a beverage called Adult Chocolate Milk, which is not like any chocolate milk you've ever had.
This stuff is a vodka-based drink that tastes exactly like chocolate milk, but is a whopping 40 proof. You will not want to dip cookies in this stuff.
You can find this yummy intoxicant in restaurants, bars and liquor stores in September in CA, AZ, NM, and NV, and nationally in 2011.
One wonders: A. If there is actually any real milk in this stuff and B. if it's a good source of calcium.
Ginuwine will be on billboards on the Vegas Strip soon and there's also a national TV commercial planned.
Of his billboard photo shoot -- dressed up in an old-fashioned milkman white uniform with a cap, his black bow tie suggestively undone -- he admits: "It was a blast, getting to dress up as a milkman for the day. I really got into character."
Will the Sexy Chocolate Milkman give the Old Spice Guy a run for his marketing money?