Expect three things to dominate TV ads during the Super Bowl, some simple ABCs -- automakers, beer and comedy.In terms of autos, a half dozen different automakers plan to unveil ads for the big game. Those include Dodge, Honda and Hyundai (which has Brett Farve in its commercial, as the MVP of the Super Bowl in 2010). Also, Volkswagen plans a spoof on the time-honored "punch bug" game associated with its iconic Volkswagen Bug.
As always, Anheuser-Busch leads all advertisers in terms of exposure during the game. It'll do so with several funny Bud Light commericals early in the game, another Clydesdale-oriented Bud commercial later in the game and others.
Expect the humor from Coke, Denny's, Monster Worldwide and others, including a travel company that lampoons Chevy Chase and his "National Lampoon" movies.
There's also some mostalgia (as Boost Mobile reprises the Chicago Bears and their Super Bowl Shuffle 20-some years ago) and, of course, some controversy, from the most-hyped commercial in the weeks leading up to the game. That commercial, with Tim Tebow, comes from the religious group Focus on the Family and presents a pro-life message.