Anyone who does not care about what Tiger Woods has to say Friday, when he makes a statement at 11 a.m. at the TPC Sawgrass, might have a difficult time avoiding the topic.
Had Woods picked prime time for his announcement instead of late morning on the East Coast, the event might have attracted more interest than the State of the Union Address. It still might.
ESPN plans live coverage on ESPN, ESPN2, ESPN News, ESPN Radio and its ESPN website. Several other cable TV networks plan to carry the statement live, and hulu.com provides another online option.
In the less than 24 hours since the event was announced, sports talk radio has driven the story with expectations and speculation. At the same time, media members have mostly railed against the format of the event -- a controlled media session without questions. Expect both of those things to continue in the aftermath.
No matter what, though, expect almost everyone to know what happens and what Tiger said, because there will be almost no way to avoid it.