The announcement was made on Wednesday, April 20 at the 2011 New York Auto Show.
As opposed to using the speaker technology Chrysler has Dre and Interscope Chairman Jimmy Iovine worked side-by-side with Chrysler and designed a brand new 10-speaker system.
“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Iovine.
This alliance was assisted in part by Eminem’s partnership with the automobile dealer earlier in the year.
Oliver Francois, President and CEO of the Chrysler Brand stated, “Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended.”
The 2012 Chrysler 300S powered with the Beats By Dr. Dre audio system will be available nationwide in the fall.
yoraps.com